At BSL, actually promotion is done to provide information, differentiating products, stimulating demand, and influencing public behavior.
The major sale of BSL is to companies producing readymade garments, like –
Armatex
Levis Norton
J.C. Penny
Docckers
Levis Strauss
Of U.K., USA, Yuganda, Kenya, Middle East Asia, Canada, France, Italy and Gulf countries. The number of countries goes to nearly 80.
They also sell to Indian companies like,
Madura Coats
Indusleague clothing company
Indian Rayon and Industry
The further list of companies comprises the international market of BSL, while the later shows the domestic market.
To increase and retain these markets, BSL undertakes certain promotional activities backed by strong promotional strategies.
2.1 Advertising
BSL’s advertising activities include,
1. Vehicle Advertising : In Tamilnadu, every single bus is having the ad of Banswara Syntex on it.
2. Print Advertisements : These too are very rarely given. Generally, to advertise it’s sales promotion activities.
2.2 Sales Promotion
Sales Promotion is important element of the promotion mix of BSL. It’s sales promotion activities include,
1. Participating in trade shows
2. Putting stalls in a fair
3. Festival gifts to new customers, and also to loyal customers
4. Diaries, pens, silver God images, etc. to the dealers, wholesellers and direct customers.
5. Free accommodation to customers visiting the sites for large orders in the V.I.P. guesthouse.
6. Free transportation facility to people visiting sites.
7. Car allowances to big customers coming from long distances.
8. Foreign businessmen are given NRI treatment and to and fro first class AC tickets by train to big parties.
Thereby, the sales promotion strategies bring golden fruits for BSL.
2.3 Personal Selling
In the form of personal selling, BSL is having many agents as per the requirements of the region. Major distribution channels of BSL include agents for different regions. Very few whole sellers or customers are direct dealers.
Here, agents play a vital role in sales. So, certain incentives are given to them, like-
Commission in cases of best performances or bringing large orders, etc.
Commission in cases of bringing advances payments.
Cash Discounts to customers, if dealers bring payments from 15 to 30 days. In domestic market 1.5% of commission is given.
Regularly, quarterly commission is given.
Mainly, BSL recruits tow types of agents,
Agents
Institutional Agents Dealer Agents The institutional agents deal with institutes, organizations and associations like schools, colleges, railway departments, offices, hostels, etc. They are generally dealing in the uniform market. The dealer’s agents are regular ones who bring orders from dealers. The liability of payment rests with the agents.
The major sale of BSL is to companies producing readymade garments, like –
Armatex
Levis Norton
J.C. Penny
Docckers
Levis Strauss
Of U.K., USA, Yuganda, Kenya, Middle East Asia, Canada, France, Italy and Gulf countries. The number of countries goes to nearly 80.
They also sell to Indian companies like,
Madura Coats
Indusleague clothing company
Indian Rayon and Industry
The further list of companies comprises the international market of BSL, while the later shows the domestic market.
To increase and retain these markets, BSL undertakes certain promotional activities backed by strong promotional strategies.
2.1 Advertising
BSL’s advertising activities include,
1. Vehicle Advertising : In Tamilnadu, every single bus is having the ad of Banswara Syntex on it.
2. Print Advertisements : These too are very rarely given. Generally, to advertise it’s sales promotion activities.
2.2 Sales Promotion
Sales Promotion is important element of the promotion mix of BSL. It’s sales promotion activities include,
1. Participating in trade shows
2. Putting stalls in a fair
3. Festival gifts to new customers, and also to loyal customers
4. Diaries, pens, silver God images, etc. to the dealers, wholesellers and direct customers.
5. Free accommodation to customers visiting the sites for large orders in the V.I.P. guesthouse.
6. Free transportation facility to people visiting sites.
7. Car allowances to big customers coming from long distances.
8. Foreign businessmen are given NRI treatment and to and fro first class AC tickets by train to big parties.
Thereby, the sales promotion strategies bring golden fruits for BSL.
2.3 Personal Selling
In the form of personal selling, BSL is having many agents as per the requirements of the region. Major distribution channels of BSL include agents for different regions. Very few whole sellers or customers are direct dealers.
Here, agents play a vital role in sales. So, certain incentives are given to them, like-
Commission in cases of best performances or bringing large orders, etc.
Commission in cases of bringing advances payments.
Cash Discounts to customers, if dealers bring payments from 15 to 30 days. In domestic market 1.5% of commission is given.
Regularly, quarterly commission is given.
Mainly, BSL recruits tow types of agents,
Agents
Institutional Agents Dealer Agents The institutional agents deal with institutes, organizations and associations like schools, colleges, railway departments, offices, hostels, etc. They are generally dealing in the uniform market. The dealer’s agents are regular ones who bring orders from dealers. The liability of payment rests with the agents.
No comments:
Post a Comment