A. Many people are purchasing insurance policies due to the other benefits they are getting with. The tax benefit, risk cover, saving.
B. New marketing strategy advertisements will helpful in competing with other life insurance companies.
C. People are not aware about the concept of fully insured under insured.
D. 58% policy holders are satisfied.
E. Insurance policy holder is dominated by males as their percentage was higher than females
SUGGESTION
1) Overall the company is having good run in the market of Udaipur city, but in order to improve or strengthen its position in the market, it must generate more faith in the minds of the people.
2) Time to time proper information about growth & changes in the company should be made known to the people. This with help in development of the company.
3) The company should adopt aggressive (offensive, annoying) advertisement. Mentioning feature of products, timely maturity payments and commitment for higher returns.
4) Knowledge should be imparting to the policy holders regarding the concept of fully insured or underinsured.
5) Market potential is high but awareness is yet to be created.
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