PREFACE
Marketing is not like a Euclidian Geometry, a fix system of concept & axiom. Rather, marketing is one of the most dynamic fields in the management arena. In present era of cut throat competition the customer are getting enormous important in the marketing.
I have intentionally divided my project into two different parts:-
Part-I
“A COMPARATIVE STUDY (DIFFERENT INSURANCE PLAN)
Part-II
A CUSTOMER SURVEY OF BUYER’S POTENTIAL
Market research is very important tool of marketing to know about customer & market. As a management student, I have conducted research to get the perception of people towards insurance sector in the esteem organization like “Reliance Life Insurance Co. Ltd.”
In the project, I have tried my hard in giving some valuable suggestion to the co., which I think would bring some changes in the marketing strategy of the company.
APPU RAJA VIJAYVARGIYA
Marketing is not like a Euclidian Geometry, a fix system of concept & axiom. Rather, marketing is one of the most dynamic fields in the management arena. In present era of cut throat competition the customer are getting enormous important in the marketing.
I have intentionally divided my project into two different parts:-
Part-I
“A COMPARATIVE STUDY (DIFFERENT INSURANCE PLAN)
Part-II
A CUSTOMER SURVEY OF BUYER’S POTENTIAL
Market research is very important tool of marketing to know about customer & market. As a management student, I have conducted research to get the perception of people towards insurance sector in the esteem organization like “Reliance Life Insurance Co. Ltd.”
In the project, I have tried my hard in giving some valuable suggestion to the co., which I think would bring some changes in the marketing strategy of the company.
APPU RAJA VIJAYVARGIYA
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