RESEARCH METHODOLOGY

What is Research?
Research is a common parlance, which refers to a search for knowledge. One can define research as scientific and systematic search for pertinent. Research is of a great importance to find out the nature, extent and cause of the research issue under study.
Research Methodology is the process in which various steps that are generally adopted by a research are outlined.

The stages which are there in research process are as follows:
problem formulation or objective of the study
preparation of the research design
data sources
data collection techniques
market segmentation
sample design
data analysis & interpretation
developing logical conclusion

Preparation Of Research Deign:
A research design is the arrangement of the condition for collection & analysis of data. Actually it is blue print of research project. The research design is follows:
(A) Exploratory Research:
(I) Search of secondary data
(ii) Survey of respondent selected

(B) Conclusive Research:
(iii) Descriptive Research
a. survey method
b. questionnaire method
(iv) Experimentation
Data Sources:
The data collection process was carried out in various stages. These stages can be clubbed two major heads.
(A) Primary source- survey:
A random survey was carried out according to my convenience while going out to contact the respondents. The different govt. offices, private offices & different business houses were kept in mind.

(B) Secondary Sources:

Internal: Company’s Prospectus

External: books, Magazines, Journal’s


Data collection techniques:

The data was collected through questionnaire. The data collection period was 2 months.

15 May, 2007 to 15 July, 2007.

(A). Questionnaire:

The data was collected through open and closed ended questionnaire, in which question were Asked in a logical order. Each question has a specific meaning. The data analysis is bases on the data collected through these questions.








5 Market Segmentation:
The market segmentation was done keeping in mind that what types of clients were available in The Market. These segments are namely:
A. Business class
B. Service class


6 sample design:

Sample design refers to the techniques as the procedure that a researcher would adopt in selective items for sample.
A. Target Population or Sampling Unit:

The universe for the research is Udaipur city.

B. Sample Size :

The sample size taken for the study is 100 respondents:

C. Sample Procedure:
Sample procedure used in the project is non probability sampling. The required information was collected through convenience and judgmental sampling.

7. Data Analysis & Interpretation:Analysis of data was done by drawing inferences through what was collected as input from the respondents. The data analysis & interpretation part is detail on the next page