DECLARATION
I hereby declare that the work in corporate in the present research project entitled “A Comparative study of different insurance plans & Customer Survey of buyer’s Potential” is my own work & is original. This work (in part or in full) has not been submitted to any university for the award for a degree or a diploma.
I hereby declare that the work in corporate in the present research project entitled “A Comparative study of different insurance plans & Customer Survey of buyer’s Potential” is my own work & is original. This work (in part or in full) has not been submitted to any university for the award for a degree or a diploma.
ACKNOWLEDGEMENT
The Successful completion of any project requires guidance and help from a number of people .I was fortunate enough to have all the support from our teachers I therefore, take this opportunity to express my profound sense of gratitude to all those who extended their wholehearted help and support to me in carrying out the project work.
I take this opportunity to thank Mr. KAMLESH JAIN (sales manager) for giving me a chance of working with the organization and making available all the facilities for the successful completion of the study.
I wish to express my deepest sense of gratitude to Dr.HARVINDER SONI, director of (Maharaja College Of Management) whose guidance from time to time was of immense importance, leading me to the successful completion of project.
MAHARAJA COLLEGE OF MANAGMENT,
DEBARI, UDAIPUR
PREFACE
Marketing is not like a Euclidian Geometry, a fix system of concept & axiom. Rather, marketing is one of the most dynamic fields in the management arena. In present era of cut throat competition the customer are getting enormous important in the marketing.
I have intentionally divided my project into two different parts:-
Part-I
“A COMPARATIVE STUDY (DIFFERENT INSURANCE PLAN)
Part-II
A CUSTOMER SURVEY OF BUYER’S POTENTIAL
Market research is very important tool of marketing to know about customer & market. As a management student, I have conducted research to get the perception of people towards insurance sector in the esteem organization like “Reliance Life Insurance Co. Ltd.”
In the project, I have tried my hard in giving some valuable suggestion to the co., which I think would bring some changes in the marketing strategy of the company.
The Successful completion of any project requires guidance and help from a number of people .I was fortunate enough to have all the support from our teachers I therefore, take this opportunity to express my profound sense of gratitude to all those who extended their wholehearted help and support to me in carrying out the project work.
I take this opportunity to thank Mr. KAMLESH JAIN (sales manager) for giving me a chance of working with the organization and making available all the facilities for the successful completion of the study.
I wish to express my deepest sense of gratitude to Dr.HARVINDER SONI, director of (Maharaja College Of Management) whose guidance from time to time was of immense importance, leading me to the successful completion of project.
MAHARAJA COLLEGE OF MANAGMENT,
DEBARI, UDAIPUR
PREFACE
Marketing is not like a Euclidian Geometry, a fix system of concept & axiom. Rather, marketing is one of the most dynamic fields in the management arena. In present era of cut throat competition the customer are getting enormous important in the marketing.
I have intentionally divided my project into two different parts:-
Part-I
“A COMPARATIVE STUDY (DIFFERENT INSURANCE PLAN)
Part-II
A CUSTOMER SURVEY OF BUYER’S POTENTIAL
Market research is very important tool of marketing to know about customer & market. As a management student, I have conducted research to get the perception of people towards insurance sector in the esteem organization like “Reliance Life Insurance Co. Ltd.”
In the project, I have tried my hard in giving some valuable suggestion to the co., which I think would bring some changes in the marketing strategy of the company.
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