CHANGING ENVIRONS

1. Consumers : The population is continuously rising all over the world. Because of globalization consumers all over the world have got closer. Fashions exchanged, habits were influenced and consumers changed. Their clothing habits changed and so, that became an opportunity for the textile world.
2. Social and Cultural Changes : Consumers make the society after all. So, the changes in consumers resulted to social changes on a large scale. Today the society has westernized. People prefer western outfits. So the scope for textile industry has come has become challenging as well. Consumers have become quiet aware of what they deserve, and one who will neglect the consumer will be neglected by the consumer.
Talking in context with the main market of BSL, i.e. the developed countries, people over there are having abundant money and they now want to spend. So, if promoted, advertised and presented well, abroad, BSL can reach the skies.
3. Political Changes : Even though an export oriented unit the parent country’s political changes make a lot of difference. Few years ago, when the Indian government, was changing every year, policies changed every now and then and in such a political environment, no business can function well.
The tariff cuts are threatening the textile industry. The commonwealth has announced tariffs on most products will drop to 5% by 2010 with the rest to fall in 2015.*
With effect from 1st January 2005, import restrictions will be completely removed, exposing Indian industry to the international market without any restrictions on import and exports of textiles and garments. While globalization offers unlimited opportunities the same is fraught with threats. From competitors, particularly from countries like China, which can adversely affect our export and local markets.
However, with the continuous technology up gradation and well-established quality standards in the international market it is expected that opportunities provided by the free market economy in the long run would be fully exported to the benefit of he company and the ration in general.

1. WHY INTERNATIONAL REVIEWS
Banswara Syntex is mainly concerned with the international market. Therefore a report on Strategic Marketing Practices of BSL would have been incomplete without a global touch.
Hence, here aim some e-mails received from some of the international agents of BSL.
BANSWARA AGENTS
United Kingdom
M/s Armatex Limited
Park Valley Mills, Meltham Road, Lockwood, Huddersfield HD4 7 BH,
W. Yorkshire, UK
Tel: ++44 1484 668475 Fax: ++44 1484 668570
E-Mail: grahams@drummonds.co.uk

Turkey
M/s Filofibra Pazarlama A S
Levent Caddesi, Guvercin Sok No. 10, 80620 – 1, Levent,
Istambul, Turkey
Tel: ++90 212 2833860 Fax: ++90 212 2833869
E-Mail: filofabra@filofabra.com.tr

Canada And United States of America
M/s Jo/Ri Incorporated
433 Chabanel Street, West Suite 228, Montreal, Quebec,
H2N 2j3, Canada
Tel: ++1 514 3821074 Fax: ++ 1 514 3827266
E-Mail: joel@jo-ri.com
2. TURNOVERS
The direct effect of marketing strategies is seen on the sales of the company. Following are some of the figures in lac that witness the sales turnover, increasing continuously.