INTRODUCTION

“Think Customer” says a huge sign in the lobby of Dell Computer Corporation’s building. This reminder almost seems redundant because that’s what Dell Computer Corporation has come to symbolize since it’s humble beginnings in 1983.
The marketing department can be effective only in companies whose various departments and employees have designed and implemented a competitively superior customer value delivery system.
Take the example of Mc. Donalds. Everyday an average of 38 million people visit its 23,500 restaurants in 109 countries. People do not swarm to Mc. Donalds outlets solely because they love the hamburger. People are flocking to a system and not a hamburger. Throughout the world this fine-tuned system delivers a high standard of what Mc. Donald’s call QSCV – Quality, Service, Cleanliness, Value. Hence, it delivers exceptionally high value to its customers in return to the price paid.
The mission statement of BSL says, - It’s efforts are towards creating satisfied customers rather than just yarn and fabric. They work, not just to meet customer expectations but surpass them.Towards it’s efforts to meet the mission BSL has been customer-oriented and has actually surpassed customer’s perceived values.